Elegantes London is an ultra-luxury British brand renowned for its masterfully crafted fragrances, skincare, and wellness products. Positioned at the pinnacle of artisanal excellence, the brand embodies timeless sophistication – combining rare natural ingredients, bespoke design, and a deep commitment to sustainability.
With retail presence in Harrods, Fortnum & Mason, and international luxury boutiques, Elegantes London has established itself as a symbol of exclusivity and refinement, appealing to a global clientele of discerning consumers. This asset sale presents a unique opportunity to acquire a fully-formed luxury brand ready for international scale.
Overview
Founded in 2012, Elegantes London was created with a singular mission: to restore perfumery and personal care to its original traditions of rarity, craftsmanship and meaning. Blending artistry with innovation, the brand offers a curated collection of haute couture perfumes, body care products and luxury gifting experiences – each crafted with uncompromising attention to detail.
With its flagship fragrances housed in hand-blown crystal flacons, and its products developed by master perfumer Julien Rasquinet and designer Raphaël Cloix, Elegantes London sits firmly in the ultra-luxury category – priced at a significant premium above heritage competitors such as Hermès, Clive Christian, and Chanel.
The brand’s global retail footprint includes listings in Harrods, Fortnum & Mason, and exclusive partnerships in Milan, Romania and Beverly Hills. Elegantes has also established strong brand equity through press coverage in Forbes, Financial Times, and Luxury Briefing, and through its association with Walpole British Luxury, alongside Rolls-Royce and Asprey.
In addition to its award-winning fragrance line, Elegantes London developed a concept body care range – PERSPECTIVE by Elegantes – in collaboration with French biopolymer innovator Lactips, aimed at eliminating plastic from personal care packaging.
This R&D investment positions the brand at the intersection of luxury, sustainability, and wellness – ready to capitalise on fast-growing consumer trends.
With £4.6 million in invested capital, no debt, protected IP, and a distinctive position in one of the most resilient global markets, Elegantes London presents a rare opportunity to acquire a fully-formed brand with significant global upside.
Assets for Sale
The sale of Elegantes London includes a comprehensive portfolio of high-value assets across brand, product, digital, and operational categories. Each asset has been meticulously developed to support the brand’s positioning at the pinnacle of ultra-luxury, offering an acquirer a turnkey platform primed for international expansion.
Brand & Intellectual Property
• Registered trademarks for “Elegantes London” and crest logo in key markets
• Exclusive rights to fragrance and skincare formulations
• Premium domain names including eleganteslondon.com
• Ownership of bespoke bottle designs, packaging concepts, and creative content
Digital & Marketing Assets
• Fully developed e-commerce website with CMS
• Active social media accounts with engaged audiences
• Complete photography, video, and brand collateral library
Inventory & Supply Chain
• Finished stock of perfumes and presentation packaging
• Supplier relationships with Waltersperger (France), Pendragon (UK), and Daymark
• Packaging materials and bespoke component inventory
Customer & Sales Data
• Customer database with purchase history and engagement metrics
• Retail agreements and Letters of Intent from luxury retailers
• Club Elegantes membership data and refill client base
Investment
Elegantes London is positioned to scale across multiple luxury verticals. The business has already invested over £4.6 million in brand development, manufacturing partnerships, and product innovation – with no debt on the balance sheet.
With growing global demand for niche luxury and sustainable beauty, the brand offers an immediate entry point into the ultra-luxury fragrance and wellness sector, supported by strong foundations in exclusivity, heritage, and craftsmanship.
Future expansion potential includes:
• Direct-to-consumer ecommerce scale
• Market entry into China, India, and the Middle East
• New product verticals: body care, refill services, home fragrance, and hotel amenities
Financial Summary
Our Process
• Investment to Date: €8 million
• Debt: None
• Previous Valuation: £12 million pre-money
• Product Pricing: Positioned at 200%+ premium to peers (Hermès, Chanel, Baccarat)
Revenue Potential
• 0.00001% market penetration = ~£10+ million annual turnover
• Estimated net margin: 20%+ on luxury SKUs
• Recurring Revenue Model: Refills, Club Elegantes membership, and high-value gifting
Full financials and audited accounts available upon request and NDA execution.
All expressions of interest and bids are to be submitted to AMCO in writing. If you are interested in accessing a virtual data room, please contact AMCO for further details.
More Information
Contact Us
AMCO Agency Limited
First Floor
85 Great Portland Street
London
W1W 7LT
+44 7973 600 500