IP Valuation of Music Festival Brand
The AMCO Approach
We identified key IP assets, including trademarks, brand goodwill, and digital content, and assessed factors such as audience demographics, ticket sales, and sponsorship interest. Our valuation highlighted the festival’s potential for international expansion through licensing.
Client Outcome
The valuation supported a lucrative licensing agreement, allowing the festival brand to expand its events globally and reach a wider audience while maintaining brand integrity.
Instruction
AMCO was instructed by an established music festival brand to conduct an IP valuation in preparation for a licensing deal with a global entertainment company. The company required an accurate valuation to showcase the brand’s popularity and cultural impact.
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AMCO Agency Limited
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+44 7973 600 500