IP Valuation of Content Creation Agency
The AMCO Approach
AMCO conducted a thorough evaluation of the agency’s trademarks, digital content library, and client contracts, securing copyrights for future licensing. Our team then prepared a valuation report supported by a targeted market analysis to attract potential acquirers.
Client Outcome
Our approach resulted in multiple high-value bids, and the firm secured a successful acquisition at a premium, achieving a 20% increase over the initial valuation.
Instruction
A venture capital firm enlisted AMCO to value the IP assets of a multimedia content creation agency specialising in branded video content for major social media platforms. The agency faced pressure from investors for acquisition, and the firm required a precise valuation of the brand assets, trademarks, and extensive library of branded content.
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AMCO Agency Limited
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85 Great Portland Street
London
W1W 7LT
+44 7973 600 500