IP Valuation of Heritage Clothing Brand
The AMCO Approach
We analysed the historical financial performance, customer loyalty metrics, and the market positioning of the brand. A full IP valuation report was developed, covering trademarks, design rights, and the goodwill value, which was key to illustrating the brand’s intrinsic value.
Client Outcome
Our valuation helped justify a premium purchase price, securing favorable terms for the seller and ensuring the brand’s heritage was accurately reflected in the transaction value.
Instruction
AMCO was instructed to assess the value of a longstanding clothing brand, known for its quality craftsmanship and established customer base. The objective was to value the company’s brand name, trademarks, and customer goodwill for a potential acquisition by a larger retail chain.

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