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IP Valuation of Heritage Clothing Brand 

The AMCO Approach

We analysed the historical financial performance, customer loyalty metrics, and the market positioning of the brand. A full IP valuation report was developed, covering trademarks, design rights, and the goodwill value, which was key to illustrating the brand’s intrinsic value.

Client Outcome

Our valuation helped justify a premium purchase price, securing favorable terms for the seller and ensuring the brand’s heritage was accurately reflected in the transaction value.

Instruction

AMCO was instructed to assess the value of a longstanding clothing brand, known for its quality craftsmanship and established customer base. The objective was to value the company’s brand name, trademarks, and customer goodwill for a potential acquisition by a larger retail chain.

Image by Clark Street Mercantile

Contact Us

AMCO Agency Limited
First Floor
85 Great Portland Street
London
W1W 7LT

+44 7973 600 500

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